Gift cards should not just be a last minute thought to grab extra sales this Holiday season. They’re a great tool to use year round.
As the BE guys relate, gift cards can help expand your brand awareness as they are shared to potentially new customers. You can also continue to message the customer after their gift card purchase to keep them engaged (and make sure they spend that cash).
In a couple weeks Christmas will have come and gone, and despite your best efforts you may find yourself sitting on a pile of winter inventory. No use dwelling on it, it’s time to sell it and move on.
Say hello to your friend, the Flash Sale. He’s amazing at making that excess inventory disappear quickly, albeit in exchange for a good chunk of margin.
Shopify covers the good, bad, and ugly of Flash Sales. How to prepare for one, avoiding “flash sale fatigue”, ensuring that your site can handle the load, and that customer service and fulfillment times don’t decline with all the added sales.
Some great merchandising reminders as we bear down for the holiday season. My favorite section was the (multiple) recommendations on highlighting best sellers and categories.
It is easy to get sidetracked and excited by out newest products and seasonal features. In reality, the best sellers are what keeps the lights on.
Make sure you know these categories intimately and stay on top of the trends as the holiday season goes on.
AI and the impending robot invasion can be pretty scary to think about. Not to mention, all of the science and deep-learning can be a little overwhelming.
This article shows a bunch of examples of retailers using AI including visual search, personalization and product recommendations, chatbots, and marketing optimization.
Faceted search has become the norm thanks to Amazon and many big-box retailers approach to product-finding. However, faceted search doesn’t work for all customers, especially those that need a little more product education and hand-holding. That’s where Guided Selling comes in. Winning retailers understand the customer’s stage in the buying journey, and which tactic to deploy…faceted search vs. guided selling.