Your business needs to have an active presence on Instagram. With more than 1 billion active monthly users, Instagram is officially the fastest growing social media network.
Goal #1: Get Followers. Goal #2: Convert those followers.
Christmas came early! Here is an update to one of my favorite bookmarked articles on Facebook ad best practices.
Pinterest is the ultimate visual search engine and the world’s catalog of ideas, and can be a viable and cost-effective source of traffic if used correctly.
This article covers the basics of creating and verifying your business account as well as the importance of rich pins, and how to create highly-shareable content.
What’s the difference between underperforming Facebook ads and effective Facebook ads? Is it the copy? A custom image? A slick video? Or maybe the targeting, lead magnet, promotion, or just adding a funny cat video?
There are a lot of variables at play when you’re trying to design the best Facebook ads for mobile and desktop. Here is a breakdown of 11 effective campaigns to inspire you.
The rules of Facebook marketing may be changing, but that doesn’t mean your business can’t continue to stand out and inspire users to engage with your content.
Focus on publishing content that is relevant to your audience, short and concise, visually interesting, and encourages discussion. Commit to creating content your audience loves and Facebook’s algorithm will reward you with greater visibility and more opportunities for engagement.
We’ve already featured an article on Instagram stories…and another article on growin gyour email list. Guess what? Here is an article that covers growing your email list via Instagram stories!
There’s no time like the present to start making videos for your brand on Instagram. Over 2 million advertisers are on Instagram, and the highest area for growth is video. Time spent watching video up 80%, and the number of videos produced daily up 400% from 2016. Here are a bunch of IG ideas to tickle your creative bone.
If you approach social listening creatively you can build brand awareness, generate interested leads, increase word-of-mouth, and ultimately gain loads of new customers from social media directly and indirectly.
Cold traffic can be hard to convert. New visitors don’t just become customers the first time they come across your business—you need to earn their trust first.
Social proof, however, can facilitate that process. It’s one of the most effective levers an ecommerce business has for building trust, and it has the potential to become even more powerful as you grow.
The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.
People like to win things. Free things. And they’ll tag, like, and comment every single one of their friends just to make sure they have a better chance at winning those free things.
That’s what makes Instagram contests so viral and thus, effective. Kim lays out the different types of Instagram contests and what you should keep in mind when setting one up (via Infographic!)
When it comes to Facebook marketing success there is nothing more important than audience targeting. The best creative copy or image will not save you if the wrong folks are seeing it.
Facebook advertising kingpin, Jon Loomer, illustrates a ton of audience criteria that you can layer into your own strategies.
Ever wonder why your Facebook campaigns don’t hold the same ROAS over time? It is likely due to either Ad Fatigue (customers seeing the same ad over and over) or audience overlap.
Every Social Media Marketing team should read this. Period.
Whether you’re looking to launch your Youtube channel or optimize an existing one, Hubspot covers a bunch of great tips. There are also a few tips to improve your own YouTube viewing such as “how to clear your watch history”. Just in case you’re tired of seeing recommendations for your kids’ Bob the Builder obsession (could just be me).
I hadn’t heard of any of these. I must be getting old 🙂
Loving this breakdown on Facebook for 2018. AdEspresso clearly talks through the major trends around ad design, ad formats, promotions, content, and the platform overall.
Each topic includes an overview as well as tactical tips and examples. Definitely adding this to my bookmarks for a monthly re-read.
A bunch of older Instagram concepts refreshed for 2018. Included are topics like the best hashtag approach (10/10/10 method) and making sure you are tagging locations with your hashtags.
The roundup features some strategic tips (aka “the clouds”) as well as some really tactical hacks (aka “the dirt”).
The gang at AdEspresso, experts in the social media advertising space (especially Facebook), have been pounding out amazing content all year. We’ve even highlighted a few articles in past issues of A2C.
Here is a roundup of their top articles of 2017 if you missed them.
In 2018 you’ll see a continued emphasis on social selling. Winning brands understand the value of user generated content (UGC) and how to leverage it during the sales process.
Photoslurp provides real examples of brands running killer giveaways, highlighting customer reviews, and social ads.
These days there are too many brands using scammy approaches to gain followers on Instagram. Automatic posting, followbacks, and paid shoutouts to boost their audience. However, most have quickly learned that followers do not equate to conversions (or engagement).
This article goes back to the basics for building a strong branded Instagram profile. To wear the IG crown you’ll need great visuals, authentic storytelling, voice, consistency and a true connection to your prospective customers.
I can’t tell you how many times I see retailers create their Facebook audiences once, and never go back to look at performance. Maybe the campaign is delivering sizable returns, but what if you could squeeze even more out of that spend?
Wordstream shows example of how you can segment your audiences to uncover smaller sub-segments of winners and losers. From there, it’s as simple as cutting out all the losers from your audience. I love it.
We’re sharing an article about working with influencers for the second straight week because well, it’s all the rage right now.
Finding the right influencer can rapidly scale your brand and products to the right audience, at the right time. Powerful stuff.
OrbitMedia walks through finding and selecting the right influencers, what criteria to look for, and even shares a template to pitch them. Not to mention a cool way to find (and then reach out to) your existing superfans to amplify their message.
Influencer marketing is all the rage. Retailers are constantly on watch for the best bloggers, instagrammers, and youtubers to showcase their products and (hopefully) tap into new audiences.
Hubspot shares some great things to consider before you plunk $5k down on that next partner tweet.
So Facebook let’s you drop ads into customers’ newsfeeds. They’re taking it a step further to allow you to place ads directly in their messenger windows.
Chat is a very engaging form of communication, and if done correctly, can give a human feel to your marketing.
KissMetrics explains the basics of FB messenger ads: What they are, how to set them up, and some best practices. However, if you want to go a step deeper, we recommend you read the guide here from Facebook advertising godfather, Jon Loomer.
Bookmark this. Now. Also forward to your social media and content teams ASAP. This is a beast of a list with tons of great tools broken out for all kinds of applications: correcting grammar, creating infographics, workflow management, and lots more.
There is definitely something in here that will make your team more efficient.
Also includes a great list of influencers to follow and events in the content space.
Just forward this to your social media manager (or agency).
Great recap to dial in your Instagram strategy. Covered topics include the optimal number of posts per day, when to post, why you shouldn’t waste much time writing long captions.
Ps, video is now king on Instagram too (surprise, surprise).
Finally, you can create a Pinterest ad without going through one of their preferred partners. Just letting you know thats out there now.