Google search operators are special characters/commands that help to elevate your search capabilities beyond that of a regular search. Sometimes these are also called “advanced operators” and are useful for a myriad of tasks included SEO audits and content research.
They are productivity boosters that make marketing easier for marketers.
When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options.
- You can increase the number of products you sell or increase the amount of traffic to your existing products
- You can increase your average order value
- You can increase the number of times an existing customer makes a purchase
Now if you can address all three at the same time, you can easily double or triple your business in a short period of time.
Folsom has curated an incredibly deep set of resources on SEO. Be sure to bookmark and share this checklist as they will be updating over time as the SEO landscape evolves.
Humans are visual creatures, and we like pretty pictures. It makes sense that many customers shop for products using Google Images.
Due to complex eCommerce platforms many large e-commerce brands have difficulty giving their site images seo-friendly filenames and alt text. If your brand can get this figured you’ll gain a leg up on the competition.
Landing in the Google Answer box is every SEO’s holy grail. There’s good reason. SERPs have continued to shrink, and competition is more fierce than ever. Owning the answer box slot can actually get you a larger chunk of page real estate leading to clickthru rates well above 30%.
A bit counter-intuitive, Conductor recommends targeting keywords that already have answer boxes. Only about 15% of keyword searches have them. Focus on structuring content in the question-and-answer format, and use bullets to make the information easier for readers (and Google) to digest.
We’ve shared dozens of great SEO articles in the past, but let’s be honest many of them can be pretty detailed and technical. I guess thats why expert SEO guys make the big bucks.
In this article, the Shopify team simplified things a bit. However, they didn’t shy away from a few good technical tips and tools to bump you up the SERPs.
By now most retailers know that content is an integral part of their online presence. Content has the power to drive traffic, demonstrate expertise, and express your brand voice.
However, creating good content takes time and energy. If you go through the effort to create a killer article you should be maximizing every ounce of that work. Repurpose that content in multiple channels and sprinkle in some internal links (so customers find more content/products!). Be sure to revisit the content occasionally when things get stale.
Rand Fishkin is a busy guy these days. He’s still one of the pioneers and kings of SEO…so best to sit back and watch.
Here Rand runs through a white-boarding session (yay, high quality video!) and talks through the most important elements to include as you kickoff your next content project.
Once a blog article or piece of content is published it is rarely ever updated. This can lead to out-of-date information and ultimately less impactful content. However, the effort to “revive” an existing article is often much faster and less-costly than generating a brand new article. Plus there’s the added benefit of retaining any link equity that the page still holds.
Most sites are sitting on a pile of dead content. Ladder walks through ways to restore these old articles by updating the information, researching and building upon the existing keywords, and re-distributing the content as a “new” piece to get more links and shares connected to the content.
I know, I know…an article from a software vendor about how to use THEIR tool. I usually hate these too.
However, I’m a big fan of SEMRush and the vast amount of information available to dive into your traffic, search profile, and backlinks (…and your competitors too).
As we’ve shared in previous articles, Google values more than just good content. They also highly regard backlinks from reputable and industry-specific sites. So the goal is to get more of those!
This article is awesome because it gets into the nitty gritty. Kickstarting the research process, what data to export, and even how to create the pivot tables to identify the best backlink targets to go after. It’s not for everyone, but definitely kick this over to your SEO guy.
When most folks attempt to outrank their competitors they usually focus on content. They assume that if they write a longer, more thorough post, it will magically fly to the 1st position.
Sadly, this isn’t the case.
You also need links. Not just that, you need high-quality links from influencers and well-respected sites. Make sure you’ve got a good strategy to nab backlinks and social shares once your next epic 2,000 word pillar post goes live.
Robbie covers a dozen fairly advanced SEO tactics and makes them super simple to follow. The best part is that each has screenshots of the tools and templates he uses making it easy to duplicate for your own site.
It’s a massive article, one you’ll bookmark and come back to again and again.
Brian Dean at Backlinko starts, “This is the ultimate guide to dominating Google’s search results in 2018. And let me be clear about something: This is NOT a lame “SEO in 2018” predictions post.”
Couldn’t have said it better.
A lot of the technical and trending concepts are covered in an easy-to-understand language (and pretty diagrams) including RankBrain, Dwell Time, CTR Optimization, Structuring In-Depth Content, LSI Keywords, Google’s Mobile-First Index, secondary search engines (hello YouTube!), voice search, and of course…back-link strategies. It is called “Backlinko” after all.
Great summary of Schema.org and structured data markup. How to get started, proper nesting and formatting, and tools to audit and generate markup. Must read for anyone looking to better understand technical SEO.