You already know that Amazon is a force. They captured nearly half of all Black Friday sales this year.
Despite the huge amounts of traffic on Amazon, many retailers still do not put a lot of effort into increasing sales in that channel. Many shops stop after setting up a product feed to Amazon. They show the same product titles, descriptions, and prices on Amazon as they do on their own site.
But there is so much more that can be done to optimize these listings! This article talks through common best bractices and how to find your “winners”, then doubling-down on them.