There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail.
The reason is simple – they don’t take design functionality and design aesthetics seriously.
Each visitor that makes it to a product page represents the heavy lifting and money spent to get them there. The product page is not the time to squander that hard work. It’s up to you to create a user experience that gives the visitor what they need to become a customer.
You can create a product page that motivates visitors to purchase through easy design and copy adjustments.
When it comes to optimizing your eCommerce landing pages, it’s important to remember that these pages serve more as sales fronts than your ordinary product page. Keep your pages focused on generating sales and revenue over clicks and impressions, and you’ll be headed down the right path.
Getting more email subscribers requires an optimized conversion process. You have to give website visitors a reason to convert on your offer, whether it’s a lead magnet or a discount.
Incentivizing conversions will help you collect more email addresses. The more, the better.
This was a sobering look in the mirror. I can admit I’ve been at fault for all of these at some point, depending on the site/project. Good reminder that growth can be just a few simple tweaks away.
23 Ways Using A Chatbot Could
Help With Conversion Rate Optimization
In the age of artificial intelligence, considering a chatbot is just a small piece of the pie when it comes to conversion rate optimization (CRO) and (as robots continue to take over the world) that pie just keeps getting bigger.
Product descriptions are often overlooked. An afterthought, tacked on after the images, call-to-action, customer reviews, stock numbers, pricing, and the other million things an eCommerce entrepreneur must do.
The gang at Sumo covers how to write product descriptions that sell, so you can grow your online store.
One of the most overlooked ranking factors in Google is your bounce rate. That’s because bounce rate doesnt have a direct impact on SEO. However, it does have a huge impact on lots of metrics that DO have a direct impact on your rankings.
It’s all about capturing a customer’s email these days. Facebook lead ads are quickly becoming one of the quickest way to scale your email acquisition efforts at a reasonable cost.
This is a whopper of an article that covers Facebook lead ads soup-to-nuts from integration, remarketing, audience setup, and case studies/examples to go along with it all.
Marketers used psychological triggers to sell goods and services long before the advent of the internet. It’s no surprise that these psychological tactics remain effective in the digital world.
Shopify covers topics such as social proof, scarcity, urgency, and reciprocity to layer into your marketing strategy and increase revenue.
You’re well aware of the importance of mobile at this point so I’ll save my breath. Great recap of many ways to make your mobile customers a little happier (that means more money for you).
Truly understanding performance of an ecommerce site is critical to increasing your revenue and growing your customer base.
While there is plenty of data available it is often difficult to distill the largest opportunities. Shopify talks through how revenue breaks down into smaller metrics like AOV, Average Unit Price, Conversion Rate, and Orders per Customer.
By digging into the supporting metrics and applying segmentation you’ll be able to more easily uncover the insights.
Did you know that you could build a lightweight personalization and targeting tool out of just Google Analytics products? I sure didn’t.
The article does get a little technical, and if you’re scared of code you may want to skip this (or find a tech buddy). The good news is that Johannes walks through it in detail and provides the code snippets directly.
The rise in mobile traffic has caused customers’ attention spans to dwindle. However, there are plenty of ways to urge customers to take action including inventory stock messaging, sale deadlines, and countdown timers. FOMO is real. Use it to your advantage.
Not tying to bore you guys, but this has been a never-ending conversation in my 10+ year ecommerce career.
Most people think “Direct” traffic is just visitors who type your website directly into their browsers.
From missing marketing tags and mobile app visitors to downgraded https referrers (sex stuff), there are lots of reasons why customers can wind up in the “Direct” bucket.
Read this and store the stats for the next time it comes up in your weekly marketing meeting.
Just a solid collection of studies and stats most retailers and optimization folks will enjoy. Side shout out to the annual Adobe Digital Industry Reportreferenced, one of my favorites to understand where the retail baseline has shifted.
eCommerce product images aren’t just about resolution and zoom capability. This article digs into different types of product images and what you should be including (err, testing).
Size comparison shots, reasons for NOT including humans in the pictures, user-generated images, and how to leverage cross-selling in the photos.
Have you ever run a split test for a month only to find a lackluster lift that wasn’t statistically confident?
It happens more often than not.
The CXL guys go into detail about why you should be segmenting your A/B test results to uncover differences within your population. You’ll be amazed at how often you see drastic differences by mobile device, geography, and customer type.
Conversion Rate Optimization is ubiquitous with online retail these days, and every major retailer is likely doing some form of CRO online. However, it’s amazing that these practices haven’t bled into the physical stores. Many stores aren’t even tracking conversion rates and traffic (and apparently you should be breaking it down by hour, day, store format, and geography).
This doc is long, but covers the importance of surveying non-purchasers, key areas to increase in-store conversion, and tips to better communicate data and opportunities to front-line managers. For those in a rush there’s a summary on page 15.