Growth
- Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success – Sean Ellis
- Hooked: How to Build Habit-Forming Products – Nir Eyal
- Traction: How Any Startup Can Achieve Explosive Customer Growth – Gabriel Weinberg
- Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams – Jeff Walker
Optimization
- Ask : The counterintuitive online formula to discover exactly what your customers want to buy…create a mass of raving fans…and take any business to the next level – Ryan Levesque
- Convert!: Designing Web Sites to Increase Traffic and Conversion – Ben Hunt
Analytics
- Lean Analytics: Use Data to Build a Better Startup Faster – Alistair Croll
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity – Avinash Kaushik
Design/UX
- Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability – Steve Krug
- 100 Things Every Designer Needs to Know About People – Susan M. Weinschenk
Marketing
- Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing – Robert Glazer
- SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs – John Jantsch
- The Referral Engine: Teaching Your Business to Market Itself – John Jantsch
- The Thank You Economy – Gary Vaynerchuk
- Building a StoryBrand: Clarify Your Message So Customers Will Listen – Donald Miller
Content marketing/Copywriting
General/Business/Other
- Tribe of Mentors: Short Life Advice from the Best in the World – Tim Ferriss
- Linchpin: Are You Indispensable? – Seth Godin
- The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers – Ben Horowitz\
- Your Best Year Ever: A 5-Step Plan for Achieving Your Most Important Goals – Michael Hyatt