Halloween isn’t thought of as a “major sales holiday”. But you might be surprised…Halloween spending in the U.S. reached a record-breaking $9.1 billion in 2017 (up from $8.4 billion in 2016) — and it will match or surpass that in 2018.
Here are 7 tactics to help you capitalize on the Halloween market.
The holiday shopping season is by far the most profitable time of the year for online retailers, and Black Friday and Cyber Monday are coming up fast.
Now is the perfect time to optimize your eCommerce site to not only improve the shopping experience but make sure that holiday shoppers keep coming back to you all year round.
Holiday Marketing Ecommerce Planning: +50 Brands With Over $10M/Year in Revenue Reveal Their Strategies
When it comes to holiday ecommerce marketing, advice and general best practices are everywhere. But, the right advice from the right people on how they’re planning to dominate the biggest online shopping season of the year is rare.
Here’s some good holiday advice from some of Shopify’s largest brands.
If you’re going to use color psychology (which you should), forget about the infographics and best practices people share and start doing your own research on your own audience. What worked for your competitor, will not necessarily work for you.
Color psychology is just part of your entire optimization strategy. If you want to truly optimize your funnels for higher conversions you need to take a step further into understanding your customer’s experiences, state of mind, culture and most importantly, their emotional-drivers. Only then can you truly utilize the power of color psychology to grow your conversions.
For the immense power that customer reviews wield, they get far less attention from retail marketers than they should — and are often under-valued as a result.
Recent data from PowerReviews reveals that ratings and reviews outweigh recommendations from family and friends, brand, free shipping and retailer in factors that impact purchase decisions.
BlueCore walks through how to get more reviews after the purchase, reducing the stigma of negative reviews, and the bonus SEO support you can receive from the user-generated content.
Sadly, this is not an article about castles. Well, the first few paragraphs are about castles, but only as a lead-in for article’s metaphor.
A “moat” is a bonus or feature that only your brand can provide. By stacking these on top of an already strong competitive advantage your brand can stand out, making it difficult for the “me-too” competitors to steal customers.
…and just in case you want to see some really cool castles.
We should all feel lucky to be working in ecommerce in 2018. There are endless tools out there to identify, connect, and market to our customers across devices and channels. The bummer is that it’s still unclear for many on how to get started.
Shopify walks through how to get rolling and why capturing the customer’s email address is the key to firing up the multi-channel engine.
Warning, a couple tactics in here are little sketchy, but there are a few of traffic sources that you may want to check out.
Dustin also breaks down his approach to the elusive $0.01 Facebook ads.
Just a good ol’ fashioned breakdown of retargeting in Google. Why it’s a powerful way to attract customers, how to get started, and a few advanced tactics.
One of the quickest ways to increase SEM efficiency is to make sure you’re not bidding on irrelevant terms. The path to profit is paved with negative keywords.
Practical eCommerce walks through a few tactics using Adwords and Google data to find these.
Good bookmark to save for next year’s BF/CM festivities.
The Demandware team crunched the numbers on Black Friday and Cyber Monday performance. While a lot of previous year trends stayed consistent (increased sales, mobile share, and discount rates) they brought to light some interesting differences in traffic patterns between Black Friday and Cyber Monday. Differences such as why mobile share is higher on Friday.
For you brown-nosers out there, they included a link to their Shopping Indexwhich you can benchmark your own company against and forward to your boss for brownie points.
Think about content marketing, and immediately you think about blogs. However, content is so much more! It could be Pinterest and Instagram feeds, videos, podcasts, and anything else your people consume.
Great article to remind you to stop and think about who your customers are. Where do they hang out? How do they spend their free time? What kind of content do they like to consume? Once you figure it out, give them more of that.
“The headline determines 90% of the success of an ad.”
Whether its a display ad, an email subject line, or the title of your next blog post, the headline is the first (and only) chance to hook your customer. Here is a pile of great banner headline examples to inspire your next campaign. The author was also nice enough to break down “why” each banner is good/bad and the psychological components of each.
Many things that can affect performance of your Amazon Sponsored Ads. The folks at MWQHJ dig into understanding your ACOS (ad cost of sale), calculating breakeven points, best practices for high-converting Amazon listings, keyword strategy, campaign grouping, and testing/optimization.
Google shares a few recent features for the holiday season including Showcase Shopping Ads which allow customers to expand and view visually rich images within the ad-unit. Also highlight “Similar Looks” functionality (product recommendations), and in-store/omni-channel retargeting.